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Written by: Magazine Team on July 6, 2016.

Marketing - your way into the business

Marketing - your way into the business: If we take some examples of advertising or if we call it marketing, we can mention TV and radio marketing, Online and offline marketing. Every day in every corner we can see different types of signs that are connected to some kind of business or other activity. We talk about the advertising. Independent on if it is commercial or other type of advertising it requires time and experience to make it work properly. In other words, you can not start a successful advertising from day 1 but as far as you are trying to continue and develop the methods of your advertising you can be on good way to reach the goal. If we take some examples of advertising or if we call it marketing, we can mention TV and radio marketing, Online and Offline marketing. All of them can be good. Some of them cost much, some of the cost less and some of them can be for free. As this article has no connection to other articles about marketing we simply can say that this analysis of the above mentioned methods of marketing is based on the experience. marketing How do we work with, develop and manage our marketing methods? The images is found at simplydevise.net . - TV and radio marketing is probably very good because many people watch TV and listen different radio channels. That method is also expensive. For a short time advertising you would have to pay much. - Online marketing can be cheaper depending on how you choose to do. If you e.g. do it by using Google Adwords it can be expensive if you do it whole time. Why? There is a huge risk for following: As there probably are many competitors in the similar business as yours the risk is that they will click on your advertisements just to make your budget fall down to the zero. In that situation you maybe think that some real "customers"  click on your advertisements but it is not so. There is probably someone who clicks around just for creating damages for the competitors. Until you realize that this scenario is more than possible you can loose much money with this kind of marketing. marketing If you e.g. use Google Adwords it can be good but expensive if you do it whole time. Sending advertisements as e-mail messages i one interesting method. In many cases this one can be experienced as spam but doing it right the recipient should be able to recognize the content as a real attempt to create a communication. However, it is not easy to send an email without being experienced negatively. What is important to think about? Here you can see some details: - If you want to send a newsletter, an email message for marketing purpose, you are allowed to do it only to the recipients who have accepted your newsletters from the beginning. - Every newsletter must contain a link with the information like: If you want to unsubscribe, please click on this link. That is how you let the recipient to choose if they want to continue getting the newsletter from you or not. - If your email is written in HTML then it must follow standards for a non-spam email message. Other ways it can be blocked by spam filters - Offline marketing - what can that be?  There are probably some ways of doing this. Putting your advertisement in a newspaper could be one example. Or if you put some sign on some visible place. An advertisement in a newspaper can be expensive depending on the size, period and the newspaper. On the other side a sign must not be expensive but the question is hos visible it is. Flyers is also one way of doing the offline marketing and must not cost very much but it is important to do it right by spreading the flyers in right time and on right place. marketing One example of offline marketing: This company has created a sign on the bike. The sign is visible to everyone at bike parking place. Talking about signs and flyers - there are some companies that create those and you can order them e.g. online. By using signs you can indirectly try to get the other people's attention for a long time without extra costs while using flyers can cost little bit more and maybe give better results.


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