Who are you? Do you own a website or are you thinking about having one? First of all, if you already own one, you will now see if you are doing wrong or right. If you would like to become a website owner, you can see here how it works. This article should give you a productive inspiration on the way towards having a good website.
What is the first question you can ask yourself? It is actually, if you really need a website and what for. The second question is if you can manage it yourself or if you need a developer or web designer. Then you can ask yourself different questions such as, what content should I have and where should I present it. Also, if search engines are important to you or not.
The question about search engines is the one, that can reveal some of your properties. Do you really think that a search engine will prioritize your website only? That question is important especially because some of the website owners do believe that the search engines always will put them on the top of all the results. And some of them think it will happen for free.
Being visible is important, but how you choose to solve that, is your own choice. Methods can be different and in some cases they cost. More or less, you will always have to pay for it, regardless what method you choose. But you can control the cost by knowing how to manage the search optimization of your website. If you do it correctly and if your content does not have many competitors, you will be able to see a satisfying result.