Points and Business are loss of money: People, members, consumers earn points when they shop or fly or do something else. But after some period a specific number of those will expire, disappear.
Are you the one of all consumers who collect their points when shopping, flying or doing something else? In that case, if you do not actively use those, the company that gives you them probably will take them from you. Sometimes it looks almost impossible to earn more and reach something better or more expensive if you do not spend your money more often than you already do.
All companies are probably not doing on the same way but we can take SAS as a concrete example. People, members, consumers earn EuroBonus points when they shop or fly. But after some period a specific number of those will expire, disappear.
It is understandable that SAS as our example has their terms of business and wants to earn more and more which is easy to accept. But there is still something painful. A feeling of being fooled is there and makes the whole membership worthless.
The real life example shows us how frustrating it actually is when you look forward earning many points and SAS suddenly takes some thousands from you.
When 4800 EuroBonus points expire, disappear, it simply feels like you have lost SEK 48000. Why so much? Because you must spend SEK 48000 for earning 4800 points. That is how it works when you e.g. use SAS Mastercard when shopping.
Obviously SAS is not willing to let you earn at least a free family flight within Europe (The cheapest alternative outside Sweden) if you actively do not fly so much with them and if you mostly earn the points when shopping.
The real life example mentioned above shows us how frustrating it actually is when you look forward earning many points and SAS suddenly takes some thousands from you and destroys your dream.
So, this kind of business is loss of money even though you get a feeling of something else. And if you finally succeed to get some free family flight, SAS will take your money in form of taxes. That is how it works.
In this magazine we have mentioned SAS in 4 similar articles that describes customer’s dissatisfaction with this business. They are here: